The Palms Casino Resort features modern art pieces from Jean-Michel Basquiat, Richard Prince and Andy Warhol, and numerous street artists. The Bellagio Gallery of Fine Art in Las Vegas has displayed works by Picasso, Monet, Warhol, Titian and Van Gogh. The casino is one of several using fine art galleries or exhibitions to draw new customers who might not otherwise visit a gambling hall. An image from the 'Beyond Van Gogh' exhibit is projected onto a wall at the Hard Rock casino in Atlantic City, N.J., on Thursday, July 7, 2022. Shimmering walls of color dissolve and flow into other shapes and images all around the viewer. The walk-through exhibit projects Van Gogh's artwork onto the walls and floor of a viewing room, with images growing and flowing into one another: cherry trees, for example, sprout and grow blossoms, that then blow away in the breeze. I think it elevates the city and the property with such a high-profile exhibit.' 'The Van Gogh exhibit has been successful in every major market in the country, and Atlantic City needs to be looked at as one of those major markets. 'You need to try different experiential things to help the city acquire new visitation, whether it's art or some other experience to acquire that person who doesn't look at Atlantic City as just a gaming destination,' he said.
Joe Lupo, the casino's president, said casinos need to appeal to as broad a range of potential customers as possible.
